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In linear editing, the editor starts at the beginning and continues chronologically to the end. In 1989 Avid introduced its Media Composer system, a digital nonlinear editing system that revolutionized the film and video post-production process by providing editors with faster, more intuitive, and more creative ways to work than was possible with traditional analog linear methods.

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At the time the Apple Development Group was working with some 10,000 similar companies that were developing hardware and software for the Macintosh. Avid and Apple became informal partners, with Avid receiving marketing help, technical support, and distribution matching from Apple. in the fall of 1988, he was persuaded to switch to a Macintosh computer. When Warner's preliminary system came to the attention of Apple Computer Inc. Warner originally designed the system on an Apollo computer.

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He developed a system to copy video footage in real time to digital hard disks to allow editors to more easily view shots and quickly make trial cuts and changes. Revolutionizing Film and Video Editing: 1987-93ДЄvid Technology Inc. With the growth of streaming media on the Internet, Avid has dedicated itself to providing Internet-based solutions for video, audio, and other high-bandwidth streaming media. In addition to professional-level systems, Avid also publishes video editing software for amateurs and novices for use on Macintosh and Windows operating systems. Through acquisitions the company has acquired the technology to provide digital audio and newsroom automation systems. is a pioneer in the development of digital video editing systems and provides the tools to help Hollywood studios, post-production houses, and newsrooms make the transition from analog film to digital video. from Microsoft Corporation.ДЄvid Technology Inc. and Elastic Reality Inc.ДЎ997: Intel Corporation invests $14.75 million in Avid.ДЎ998: Avid acquires Softimage Inc. Warner founds Avid Technology Inc.ДЎ989: Avid introduces the Media Composer system.ДЎ994: Avid acquires the news division of BASYS Automation Systems and SofTECH Systems Inc.ДЎ995: Avid merges with Digidesign Inc.

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Avid is helping content creators and distributors leverage the full power of the Internet by providing them with new, complete, connected, and collaborative solutions.ДЎ987: William J. Avid is also extending its business of providing industry-leading client tools for audio and video creation and production into Internet infrastructure technology that helps customers exploit opportunities created by the Internet. All of Avid's products stem from the company's core philosophy: provide customers with innovative, computer-based content creation tools that will allow them to work faster, more productively, and with greater creative freedom-and, in many cases, do things that simply were not possible before. Today, Avid offers a broad range of products and solutions to multiple markets that vary dramatically in terms of user requirements, applications, and budgets.